About Us


​​Who are we?

MyPantrade(M) Sdn Bhd established its business back in 1996, as a distributor for world renowned brands ( SENNHEISER ) and provides value added services such as Sennheiser Waranty Service center to our reseller channel in Malaysia. With an eye for product that encompasses quality and reliability, our selections of brands to carry are done with great consideration. Only the top-notch and very best of its kinds are selected – One that is an Avant-garde to its technology.

Our experience of more than 20 years in the industry has built ourselves a strong network and enabled us to possess the market intelligence of channel distributions which ensures our product to be communicated where the consumers are. To date, Pantrade has earned us a reputation in the retail channels for our extensive and across the board market knowledge. We are also being recognised as the Premium Partner with distinguished retailers namely Best Denki, Courts, Harvey Norman, Challenger, Mustafa, Nubox, Newstead, Sprint-Cass, King Power Duty Free, etc. and had since organised many eventful programs and activities with them.

Pantrade also provides after sales support to our customers as well as end users as a complementary to our distribution services. Empowering our corporate mission to value add, channel programs such as creative marketing, promotional activities as well as regular reseller trainings are being rendered to our business partners to ensure our business partners are equipped with the latest information.

Pantrade strives to deliver our highest caliber of services and continues to progress abreast the modern technology.



People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to Consumer a portfolio of quality products that anticipate and satisfy their desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Productivity: Be a highly effective, lean and fast-moving organization.



To be the elite in our field, we are committed to help our corporate partners achieve increasing growth with our experiences and learning curves cumulated in the past decade.

Why choose us?

At Pantrade our focus is on building brands for the long term and we take pride in delivering exceptional service to our customers.

Our products are available via traditional trade outlets, the modern trade outlets and in the ASEAN Duty Free outlets.

We are attentive to the needs of retailers and consumers and place an emphasis on the following four strategic areas:


Our sales and merchandising team is responsible for ensuring that adequate stock is in place on the store shelves and that each item is properly displayed, rotated or removed when close to end-of-line.

Another key role of the merchandiser is to work together with the marketing team to ensure POS and special display communication are correctly set up during promotions. We are well-prepared to meet the needs of any retailer or brand owner to optimise product presentation, merchandising and sales.


We spend a great deal of time planning our annual promotion calendar for the modern trade. Major festivals, school vacations, national holidays and annual events are carefully marked and are key in our planning process.

We use in-store promotions to stimulate sales and introduce new products. Outdoor and out-of-store activities are also important for us to increase brand salience. We conduct promotions at universities, and within the atriums of the main shopping malls in Singapore, all of which builds brand recall.


We are passionate about distribution and each product line is carefully analyzed in terms of its market positioning, target market and product image to achieve the most effective penetration. With forging and maintaining excellent relationships with our business partners in mind, we put great efforts in managing and providing delivery logistics according to the needs of our customers.


Our employees are also a contributing factor behind the successful operation of the company. Relevant experience and knowledge of the team quickly accomplish the requirement of our business partners to enable reliable and accurate delivery. The integrated operation is able to always steer and maintain course towards the mission of the company.